Bassols is a Spanish luxury brand for bed linens and home textiles. For this project we provided the art direction of the product photos for the release of the Sand Collection, the new line of beach towels. The campaign was shot in different locations in the Spanish coast and in studio for the marketplace pictures.

Each of the sets were created to reflect the world in which each part of the collection exists. The towels with graphic patterns were paired against scenes of bright geometric architecture. The colorful towels constrast the off-white stucco, while being presented hanging and flowing around the hard edges of the building.

The textured towels were paired with the a more natural environment, matching the organic nature of the rocky sea shore while contrasting its roughness with the softness of the towels.

Each towel had a variety of photos taken in set angles and framings, going from full frame to details to be used in the brand's online store.

The variety of sets and photo angles allowed for a fluid combination of items on the collection's page on the online marketplace, creating a coherent visual for the collection of towels as a whole.